Why Marketer Love for QR Codes Is Not Shared by Consumers | Digital - Advertising Age

Caught this great article on Advertising Age today. It is a publication that I get everyday and it helps we watch what the big brands are doing in adversing.

QR Codes where all of the rage in 2011. Given that people hate typing in URLs on their phones, QR Codes hit the scene with great promise of widespread adoption by consumers. They make the word clickable. Apparently 14 million people have adopted QR Codes (a very small number) and they are young, wealthy, and male.

QR Codes suggest even greater promises to marketers. The big deal for marketers was twofold - measuring response rates and capturing consumer data.


According to the Ad Age article - QR codes may have been the shinny object for marketers in 2012.  I am running a poll to find out if my friends think that they will fade out of fashion like the mock turtleneck. I just started running it and there have been lots of votes so far. Please click this link and vote yes or no.


Here is the Ad Age article that inspired this post. It is a quick read.

Why Marketer Love for QR Codes Is Not Shared by Consumers | Digital - Advertising Age:

Here is another great article from Marketing Charts: http://www.marketingcharts.com/direct/qr-code-scanners-unsure-of-usefulness-ignore-info-20598/?utm_campaign=newsletter&utm_source=mc&utm_medium=textlink

57% of consumers who have scanned a QR code say they did nothing with the information, compared to 21% who shared the information with someone and 18% who made a purchase


41% said that they found the information they received useful, while 42% had mixed feelings and 18% said the information was not useful


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